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So... You Decided to Open a Food Business

I don't know about you, but I got into this business because I love food.

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I wasn't thinking about payroll, marketing, food costs, hiring, branding, customer service, or all the other hats that come with owning a food business. I just wanted to cook.

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Then reality hits.

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You realize pretty quickly that building a successful food business has just as much to do with the business as it does the food.

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That's where I can help.

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I've spent more than 20 years in hospitality, including nearly 15 years in fine dining before building Patria's Kitchen. I've worked front of house and back of house, learned from businesses with systems that have stood the test of time, and built a business of my own.

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I love helping people take the vision that's in their head and turn it into a business people can actually experience. Whether that's strengthening your brand, creating a menu that makes sense, improving your customer experience, organizing your operations, or simply talking through ideas, my goal is to help you build a business that's true to your vision while sharing the experience and perspective I've gained along the way.

Ready to Build a Better Food Business?

Here's What to Expect

01

Let's Talk


We'll talk about your business, your goals, and the challenges you're facing.

02

Build a Plan


Together we'll identify opportunities and create practical next steps tailored to your business.

03

Put It Into Action


You'll leave with clear direction, actionable ideas, and a roadmap you can actually use.

Things I Love Helping With

 Creating memorable customer experiences

Building brands with personality

Menu development & pricing

Restaurant & catering systems

Improving operations

Brainstorming new ideas

Finding what's holding your business back

Bringing your vision to life

What You Can Expect From Me

Honest feedback

Confiditiality

Creative problem solving

 Practical solutions

 Accountability

Someone who genuinely wants your business to succeed

I work with food business owners at every stage of the journey.

A chef garnishing a dish

Established Business

Your business is doing well but you know it could do even better

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I'll help you uncover new opportunities, streamline operations, strengthen your brand, and build on the success you've already created.

Smiling Food Vendor

Food Startups

Ready to turn an idea into a real business?

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I'll help you navigate licensing, planning, equipment, pricing, branding, and the systems you'll need before making costly mistakes.

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Catering 
Companies

Ready to grow beyond the hustle?

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We'll strengthen your systems, pricing, organization, customer experience, and processes so your business can scale with confidence.

Image by Jermaine Ee

Restaurants

Looking to improve your operations?

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Together we'll identify opportunities to improve workflow, customer experience, profitability, leadership, and team efficiency.

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Owners Looking for Clarity

You know something isn't clicking, you just can't quite put your finger on it.

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Sometimes all it takes is a fresh perspective. Together we'll connect the dots, identify what's holding your business back, and create a clear path forward.

ARE WE A MATCH?

The businesses that get the most out of working with me are the ones that are open to feedback.
I don't believe in sugarcoating things that could be costing you money,
holding your team back, or keeping your business from growing. 

Not sure if we're the right fit? Let's find out, If I don't think I'm the best person to help you, I'll tell you.

Let's Talk About Your Food Business

No two food businesses are the same and I don't believe the best ideas come from a template.​Sometimes you just need someone who's been in the industry, understands both the creative and operational sides of the business, and can help you connect the dots.​

 

If you're looking for honest feedback, practical ideas, and a fresh perspective,

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I'd love to hear what you're building!!

Proudly serving Grand Rapids, Holland, Grand Haven, Muskegon, Kalamazoo, Ada, Rockford, Kentwood, and communities throughout West Michigan.

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